More segments than experiences
Teams can define hundreds of useful audiences, but most still receive the same page and the same message because production cannot match the segment count.
Your audience model is more granular than your marketing output
Signals stop at the dashboard
Performance data identifies which audience, message, offer, and channel need attention, but the insight often stops before new work is made.
Every variant becomes a project
Every landing page or email variant restarts the same chain across content, creative, design, development, review, publishing, and audience setup.
Execution limits relevance
When volume and velocity stay low, marketers choose broad campaigns over granular relevance because the organization cannot produce enough distinct experiences.
Replace the variant production chain with one execution flow
Personalization stalls because every new audience creates another content and creative brief, another page and email build, another QA and approval cycle, and another audience mapping. Gradial does that production work in minutes, so teams can reach smaller segments with relevant messages while the opportunity is still live.
Define the audience opportunity
Combine the audience definition with behavioral, geolocation, real-time, campaign, and conversion signals so each experience starts from a concrete opportunity.
Create the experience direction
Gradial develops the message, offer, content, and creative requirements for each audience, using account context, approved patterns, brand rules, and prior performance.
Build and govern every variant
Agents assemble landing pages, emails, modules, metadata, and assets in the connected CMS and email platform, then run brand, accessibility, QA, and organization-defined compliance checks.
Activate, measure, and iterate
Approved experiences connect to the intended audience and launch through the configured workflow. Performance feeds the next message, offer, page, or email without restarting the production chain.
From audience signal to live experience
Sense the opportunity
Gradial uses audience behavior, campaign performance, conversion, market context, and journey friction to identify which audience and message need a new experience now.
Make enough relevant experiences
Gradial creates the landing pages, emails, modules, metadata, and creative variants that audience needs using your design system, approved content, assets, and brand rules.
Ship to the right audience
Gradial moves each variant through the CMS, email platform, audience setup, review, approval, and launch without losing context or creating another handoff chain.
Learn and improve the next version
Gradial uses performance results to shape the next audience plan, message, offer, page, and email so each cycle starts from what worked.
Prudential is making governed personalization operational
Prudential uses Gradial as a digital coworker in content authoring to help deliver personalization at scale. The published program reports 10x faster web page creation and describes evaluative agents being tested inside the workflow for legal, regulatory, brand, and voice review.
- 10x faster web page creation
- Behavioral, geolocation, and real-time signals used to shape page experiences
- Evaluative review tested for legal, regulatory, brand, and voice alignment
Scale relevance without separating it from governance
Check every in-scope variant
Gradial applies your brand, accessibility, QA, legal, regulatory, and operational rules while pages and emails are created and revised.
Keep people on the decisions
Gradial fixes safe issues, flags judgment calls, and routes the right work to the right reviewer before launch.
Keep the history with the work
Gradial records the changes, checks, reviews, and approvals behind each audience experience so teams can see what happened and why.
Work across the systems already running personalization
Gradial connects the CMS, audience and data systems, asset library, design tools, email platform, and work management systems involved in personalization. Available connections depend on the customer environment and implementation.
AEM Sites & Assets
Content management
Sitecore
Content management
Contentful
Content management
Adobe AEP
Audience and data
Snowflake
Audience and data
Bynder
Assets
Figma
Design
Jira
Work management
What changes when Gradial does the production work
Why does personalization stall after the audience is defined?
Because defining the audience is only the start. Each segment still needs a message, offer, landing page, email, creative, approval cycle, build, audience mapping, launch, and performance review. Gradial does that work so the number of live experiences can finally match the number of useful audiences.
How can legal and brand review keep up with more variants?
Gradial applies organization-defined legal, regulatory, brand, accessibility, and QA criteria while variants are built. Human reviewers stay on judgment calls and approvals instead of manually checking every production step.
Do we need to replace our CMS, CDP, or delivery platform?
No. Audience data and decisioning remain in their source systems, content is built in the connected CMS and email platform, and approved experiences move through the configured delivery workflow. Gradial connects and executes across the stack.
Does Gradial require a specific serving architecture?
No. Server-side or first-response delivery depends on the serving technology and implementation. Gradial can prepare and activate governed variants through the customer environment without requiring one delivery architecture.
