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Ideas from where the work gets done
Agentic marketing operations, campaign execution, and content supply chain ideas from the Gradial team.
63 articles
We Analyzed AI Visibility Across 25 Pharmaceutical Manufacturers. Here’s What We Found.
Across 25 pharmaceutical manufacturers, the average brand mention rate was 7.8% and the average first-party citation rate was 3.2%.
Why Fraud Defense Is Becoming a Speed Problem, Not Just a Detection Problem
Fraud defense is becoming a speed problem as manual review queues struggle to keep pace with changing fraud patterns across large card issuers.
Ship Code at Sunset: Inside Gradial’s Seattle Tech Week Hackathon
Inside Gradial’s gameshow-style Seattle Tech Week hackathon, where engineers competed for $8,000 before a sold-out rooftop celebration.
GEO Industry Research Series: What 107 Pro Sports Teams Taught Us About the AI Citation Gap
Across 107 professional sports teams, AI models mentioned team brands in 70% of responses but cited official team domains only 20% of the time.
New in Gradial: Feedback, Memory, Recommendations, and HubSpot Email Operations
See Gradial's latest product updates for thread feedback, workspace memory, home-page recommendations, and governed HubSpot email drafting.
Gradial Joins the Microsoft for Startups Pegasus Program to Accelerate the Future of Agentic Marketing
Gradial selected for the Microsoft for Startups Pegasus Program as enterprises accelerate the shift to agentic marketing operations.
The Hidden Cost of Waiting for the Perfect AI Strategy
Enterprise AI strategy should keep architecture, data, permissions, and auditability stable while leaving the execution layer flexible enough to evolve.
How Many Deadlines Can One Walk-Off Home Run Actually Create?
One game-night moment can create five deadlines across sponsor, fan, ticketing, social, and venue channels. See how sports marketing teams can reduce the manual work.
New in Gradial: Slack, GEO Sentiment, and User Groups
See Gradial's latest product updates: tracked agent work in Slack, GEO brand sentiment and brand-level tracking, and user groups for faster collaboration.
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