AEM Sites & Assets
System of record
Your content team's new playmaker
Turn audience insight into sharper campaign briefs
Turn existing audience insights into sharper campaign briefs, then carry the approved direction into email, SMS, landing page, and app content. Gradial helps teams scale relevant fan experiences without inventing new data access or bypassing review.
- Use existing team insights to shape approved audience and offer briefs.
- Build channel-ready versions for ticketing, merchandise, renewal, and fan campaigns.
- Keep sensitive personal data and individual-level targeting outside the workflow.
Bring the same campaign to every screen in the building
Extend the same approved campaign direction to venue content without treating every surface as a separate production project. Gradial prepares the right versions and keeps venue review visible, while your existing systems remain in control of activation.
- Prepare approved campaign versions for concourse, suite, and large-format screens.
- Carry sponsor, player usage, and brand requirements into each surface.
- Route venue content to the right people for review and activation.
The rules stay close to the work
Rights and approvals are part of the operating model, not a late-stage check. Gradial keeps the relevant rules close to each task so teams can move faster while preserving the judgment of the people responsible for the final decision.
- Attach sponsor guidelines, CBA usage rules, player usage rules, and brand standards to the work.
- Keep approval evidence and exceptions visible as content moves across channels.
- Require human review for rights-sensitive, sponsor, player-related, and venue content.
Use the systems your team and league already run
Connect the content, creative, data, workflow, and execution systems your team already uses. Gradial adds an execution layer without forcing a migration or replacing the people who own the work.
Bynder
Creative
Contentful
System of record
Drupal
System of record
Figma
Creative
Adobe AEP
Data & Brand
Jira
Ticketing
Marketo
System of record
SFMC
System of record
Sharepoint
Creative
Sitecore
System of record
Snowflake
Data & Brand
Wrike
Ticketing
Word
Creative
Workfront
Ticketing
Other agents/MCPs
System of record
AEM Sites & Assets
System of record
Bynder
Creative
Contentful
System of record
Drupal
System of record
Figma
Creative
Adobe AEP
Data & Brand
Jira
Ticketing
Marketo
System of record
SFMC
System of record
Sharepoint
Creative
Sitecore
System of record
Snowflake
Data & Brand
Wrike
Ticketing
Word
Creative
Workfront
Ticketing
Other agents/MCPs
System of record
Get updates from where the work gets done
Be the first to know about our latest product releases, execution insights, and real-world use cases from the Gradial system of work.