Gradial Frontier · New York

Rewrite the marketing playbook

The infrastructure layer behind agentic enterprise marketing.

The Frontier Experience

The way enterprise marketing teams execute is fundamentally changing

The architecture underneath enterprise marketing is changing. Marketing leaders from Anthropic, Google, AWS, Intel, Vanguard, Hasbro, Comcast, and more came to Gradial Frontier to share what that looks like from inside—where coordination breaks down, how execution changes once agents are in the workflow, and why the organizations moving early are redesigning the operating model itself.

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Agentic content infrastructure: The architecture for the next era of marketing

Gradial CEO and Co-Founder Doug Tallmadge introduced Agentic Content Infrastructure as the architectural shift underneath the next era of enterprise marketing—where brand systems, policies, and context become unified infrastructure, and agents become increasingly interchangeable while context becomes the durable advantage.

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Coordination becomes the bottleneck

Justin Young (Anthropic) and Evan Hanlon (Google) on where agentic infrastructure is heading—and the decisions marketing leaders will face as execution and governance become increasingly agent-driven. Moderated by Sabrina Albert (Madrona).

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How leading brands are building the future

Meg Shaughnessy (Intel) and Stephanie Peters (Vanguard) on what it actually takes to operationalize agentic marketing infrastructure—sequencing decisions, restructuring workflows, and managing adoption across systems already in motion. Moderated by Doug Tallmadge (Gradial).

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Humans, agents, and the future of work

Jessica Murphy (Hasbro) and Eph Cruz (Comcast) on the organizational realities of agentic transition—where teams adapted, where resistance emerged, and what it takes to build operating models that can evolve alongside autonomous systems. Moderated by Danielle Papes (Gradial).

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