Salesforce knows the customer
Data 360 knows who the customer is, what they have done, what they may need next, and which audience should receive the next experience.
Bring your Salesforce customer intelligence to life
Gradial knows your operating context
Gradial applies operating context across asset creation, brand and legal rules, approvals, publishing, downstream updates, and measurement.
Gradial closes the execution loop
Gradial with Agentforce turns customer intelligence into governed marketing work across every audience, channel, and system.
How does Gradial help?
Gradial helps teams move faster, protect quality, and scale output without adding operational drag.
Speed to market
Marketers set the creative direction. Gradial executes the campaign work across systems.
End the AI slop
Brand, accessibility, and compliance checks stay embedded in every workflow.
No more tokenmaxxing
Teams deliver more without adding headcount or uncontrolled model spend.
Built for every team behind the experience
See what connected execution changes for every team responsible for getting enterprise marketing out the door.
Ship the campaign you imagined.
Build the journey in Salesforce Marketing Cloud, personalize the experience in Contentful, and launch across channels, all from one connected workflow. Gradial handles the operational execution, so marketers can stay focused on audience strategy, creative direction, and performance.
Run one workflow across the stack.
Turn briefs into coordinated work across Marketing Cloud, Data Cloud, Agentforce Commerce, Contentful, Slack, and the systems your teams already use. Gradial manages handoffs, versions, approvals, QA, and publishing so operations teams can increase throughput without increasing process.
Make the stack work as one.
Connect Salesforce clouds and non-Salesforce platforms through one governed orchestration layer. Gradial works with your existing systems of record, access controls, and operating model, giving IT and platform teams more value from the stack without forcing another rip-and-replace program.
Move faster with guardrails built in.
Apply brand, accessibility, legal, and policy checks while work is being created, not after it reaches the final review queue. Gradial keeps rules, approvals, and validation history attached to execution so teams can ship confidently without trading control for speed.
Experience Gradial live
One Journey. Every Channel. Zero Handoffs.
One connected flow: build the journey in Salesforce Marketing Cloud, personalize in Contentful, launch everywhere. Gradial closes the tickets, passes the QA, ships the campaign.
Execute where you already work
Start from the marketing platform you're already working in, Salesforce, Contentful, Slack, or any other connected tool. Gradial runs your content operations, from brief to launch, without switching tools.
Govern your brand, and your spend.
Gradial builds brand governance and spend visibility into the workflow, so you scale output, not risk.
Your Stack Is Bigger Than Salesforce. So Is Gradial.
Gradial lives inside Salesforce and integrates into your marketing tech stack, giving you the choice to orchestrate from where you already work or centralize it all in Gradial.
The Next Era of Search Starts With Migration Done Right.
Gradial migrates content and campaigns into Marketing Cloud and optimizes content for AI-driven search and Agentforce, so your team isn't stuck doing the moving and tuning by hand.
Content That Converts, Not Just Publishes.
Gradial doesn't stop at campaigns. It connects your work to Agentforce Commerce, so content doesn't just launch, it converts.
Get updates from where the work gets done
Sign up to receive product releases, execution insights, and real-world use cases from the Gradial system of work.