Content operations teams
Turn recurring tagging, metadata cleanup, and alt-text work into governed execution instead of permanent backlog.
Asset Metadata Management
Make every asset easier to find, trust, and use
Gradial audits and improves tags, metadata, and alt text across defined sections of your site and asset library. Agents handle the repetitive work in connected systems while your team keeps control of taxonomy, exceptions, and approval.
Built for the teams accountable for asset quality
This page is for teams responsible for the quality and usability of asset metadata. Broader asset ingestion, migration, routing, and campaign reuse remain covered by Asset Execution.
Web operations leads
Improve the metadata that supports search, retrieval, reuse, personalization, and downstream content operations.
DAM and taxonomy owners
Apply controlled vocabularies more consistently across repositories while keeping exceptions visible for expert review.
Audit, enrich, review, and apply in one governed flow
Gradial turns asset hygiene into a repeatable workflow across connected DAM, CMS, and work management systems. Your standards define the work, and your team decides what moves forward.
Audit the defined scope
Choose the repositories, folders, pages, and fields in scope. Gradial identifies missing or inconsistent tags, metadata, and alt text within that defined scope.
Generate against your standards
Gradial drafts tags, metadata values, and alt text using your controlled vocabulary, brand language, and task instructions.
Route judgment to people
Reviewers approve proposed values and resolve exceptions through the gates configured for the workflow.
Apply in connected systems
Approved values are applied in connected content and asset systems, with task history that records the execution.
Keep the standard in the workflow
Run the same governed process for new batches and priority sections so metadata quality becomes ongoing operations instead of another periodic cleanup project.
Less manual tagging, more capacity for the work that matters
Natixis used Gradial for recurring content operations across a large web estate. The published results show the operating leverage available when tagging and alt-text work moves into a governed execution flow.
3x faster tag updates
Bulk tag updates moved from around ten minutes to roughly three minutes per page.
About 5,000 pages a year
Natixis updates around 5,000 pages annually without adding headcount.
2x faster alt-tag audits
Image alt-tag audits improved by about two times as fixes became part of the ongoing workflow.
About 600 hours returned
Across its recurring content operations, Natixis removed roughly 600 hours of low-value work each year.
Your taxonomy sets the standard. Your team keeps the judgment.
Asset metadata is operational content. Gradial keeps the standards, review steps, and execution record inside the workflow so scale does not require giving up editorial control.
Customer-defined standards
Use your existing vocabulary and metadata requirements as inputs to the task instead of accepting a generic tagging model.
Human review where it matters
Configure human review for proposed tags, metadata, and alt text before approved values are applied.
Traceable execution
Use task history and execution records to understand what ran, what required review, and what was approved.
Clear accessibility boundary
Generated alt text supports accessibility work but does not certify conformance. Qualified reviewers remain responsible for accessibility decisions and legal requirements.
Work across your asset and content stack
Connect asset metadata work to the repositories, design tools, source documents, and work systems your team already uses.
AEM Sites & Assets
DAM & CMS
Bynder
DAM
Figma
Creative
SharePoint
Content
Jira
Workflow
Workfront
Workflow
Wrike
Workflow
What teams ask before running metadata work at scale
Start with a defined batch, route proposed values through the review gates your team chooses, and expand after reviewers are comfortable with the results.