Audience planning started in isolation
Teams defined the audience first, then handed the idea into a separate content and creative process that often lacked the latest performance signal.
Test more ideas. Learn what works faster.
Gradial turns audience definitions, performance signals, creative direction, and content hypotheses into governed landing page variants in minutes. Review the complete experiences, then serve them through your existing experimentation platform or Gradial's decide-before-paint delivery.
Testing volume was constrained by the work behind every variant
Creative moved through a handoff chain
Copy and design direction moved from marketing to design, development, review, and approval before anyone could see a complete experience.
Every variant became another build
Even a focused messaging or headline test created page assembly, quality checks, approvals, and release work across multiple teams.
Audience resolution came last
After the page was built, teams still had to reconnect the audience and serving logic before the experiment could begin collecting useful signal.
Move from audience and signal to a served variant in minutes
Gradial brings the disconnected production steps into one governed workflow, so testing volume is no longer capped by the page backlog.
Start with the audience and the evidence
Use the audience definition, current experience, available performance data, and hypothesis as inputs to the same workflow.
Build the complete experience
Gradial creates the content, creative treatment, and page variant from approved components without sending the idea through separate design and development queues.
Review, serve, and learn
Your team reviews the full experience, chooses the serving path, and measures the result in the tools it already trusts.
Turn every useful signal into the next experiment
Bring the audience and hypothesis
Define who the experience is for, what you want to learn, and which performance signal or customer insight prompted the test.
Create content and creative together
Gradial builds the messaging, creative treatment, and landing page variant from your approved systems instead of separating the work into serial handoffs.
Review the complete experience
Marketing, brand, design, and web teams can review the assembled variant before it reaches visitors, with the checks and approval gates your organization requires.
Resolve the audience and serve
Use the experimentation platform you already run, or use Gradial's decide-before-paint delivery to select the experience before the page is rendered.
Use the signal to build what comes next
Measure the agreed goal in your existing stack, turn the result into the next hypothesis, and keep iterating without reopening the old production queue.
Relentless iteration without a relentless backlog
Personalization and experimentation get better when every result can quickly become a new message, headline, offer, or complete experience.
Increase testing volume
Build more governed variants without multiplying design, development, and page-production work.
Personalize the experience
Turn audience definitions into complete experiences instead of stopping at segments and strategy decks.
Generate useful signal continuously
Test messaging, headlines, offers, creative treatments, and page structures often enough to learn what changes customer response.
Move faster without rebuilding the approval queue
Approved building blocks
Every variant uses the components and content structures your team has approved for the site.
Review the complete variant
Your team sees the assembled experience and approves it before visitor traffic is assigned.
Traceable changes
Variant edits, experiment configuration, approvals, and release actions remain attributable in the workflow history.
Connect variant production to your existing experience stack
Build in the CMS, connect the testing and data systems you already use, and keep the experiment workflow additive to your stack.
AEM Sites & Assets
CMS
Sitecore
CMS
Contentful
CMS
Drupal
CMS
Adobe Target
Experimentation
Figma
Creative
Adobe AEP
Data
Jira
Workflow
Snowflake
Data
Questions about landing page experimentation
Do we have to replace our experimentation platform?
No. Gradial can build governed variants for the platform you already use. Gradial's server-side delivery is an optional serving path, not a requirement for variant production.
What does decide-before-paint mean?
The serving decision happens before the selected page is composed for the visitor. The browser receives one selected experience instead of loading a default page and then swapping its content.
Who owns experiment analysis?
Your team does. Analyze the result in the experimentation and analytics tools you trust, then use that signal to generate the next variant without restarting the old production process.